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Toshiba Casts Boring and Normal Contestants
Two Towns Embark on the Road to Excitement as Production for Toshiba's "Reality" Webcast Nears Completion
IRVINE, Calif. July 16, 2009 Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc. is proud to present the competing casts for the Toshiba Laptops reality Webcast. They are anything but boring and normal—but they all come from there. Boring, Ore. and Normal, Ill. are the two towns slated to host Toshiba's contest to determine which town's residents using Toshiba technology is the more exciting place. Filming will take place with video postings on MySpace beginning Monday, July 27th and online voting each week. At the end of the Webcast, Toshiba will donate $15,000 worth of laptop computers to the winner's school district. "We look at this project as a fun and effective way of getting our message across," said Ron Smith, vice president of marketing, Digital Products Division, Toshiba America Information Systems, Inc. "Beyond the name play and friendly contest, we are making the point that laptop computers have gone well beyond their 'techie' status. Everyday Americans are harnessing this technology to make a real difference in their lives and communities." The cast in Boring (named in the early 1900s for resident W. H. Boring), includes:
The cast in Normal (a reference to the "normal school" that is now Illinois State University) includes:
About Toshiba America Information Systems Inc. (TAIS) TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion. For more information on Toshiba visit laptops.toshiba.com. © 2009 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. |